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The Organisation Logo schema.org markup allows web designers to specify their website’s preferred company logo to use in Google searches. For example, a business whose homepage is www.yourdomain.co.uk can add the following html markup to display the logo on a web page whilst providing Google with the appropriate Schema.org markup:
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| <div itemscope itemtype="http://schema.org/Organization"> | |
| <a itemprop="url" href="http://www.yourdomain.co.uk/"> | |
| <img itemprop="logo" src="http://www.yourdomain.co.uk/logo.png" alt="Company name" /> | |
| </a> | |
| </div> |
In this guide we’re going to use WordPress’ Theme Logo feature to generate the image and url part of the code. First you need to make your theme supports ‘custom-logo’. Add the following to your functions.php:
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| function mytheme_setup() { | |
| add_theme_support('custom-logo'); | |
| } | |
| add_action('after_setup_theme', 'mytheme_setup'); |
Then add the following to your header.php where you want your logo to go
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| <div itemscope itemtype="http://schema.org/Organization"> | |
| <?php if ( function_exists( 'the_custom_logo' ) ) { | |
| the_custom_logo(); | |
| } ?> | |
| </div> |
This will output html code similar to this:
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| <div itemscope itemtype="http://schema.org/Organization"> | |
| <a href="https://www.thewirelessguy.co.uk/" class="custom-logo-link" rel="home" itemprop="url" tabindex="0"> | |
| <img width="249" height="56" src="https://www.thewirelessguy.co.uk/wp-content/uploads/2016/05/logo.png" class="custom-logo" alt="The Wireless Guy logo" itemprop="logo"> | |
| </a> | |
| </div> |
Notice that the_custom_logo() function automatically adds the correct itemprop tags. You don’t have to use a div tag to wrap the image and link. You can use any html tag you like as long as it contains itemscope itemtype=“http://schema.org/Organization“ inside it.