There are 400 million android devices, with 1 million new devices activated daily. Android has a larger market share than Apple’s iOS. By only targeting the iPhone or iPad you are missing the largest share of the mobile app market.
Having a mobile app can complement your traditional business model and create new revenue streams, additional audiences and help with brand recognition. One huge advantage mobile Apps have over websites is that they can often run without an internet connection and can make direct use of the device’s hardware features such as the camera, GPS, NFC and internal storage.